Write your Final Project paper that requires the student to find a current case of an organization/brand/company who is either (a) engaging in a positive social responsibility campaign or (b) acting in a manner that is ethically questionable. The paper should include the following:
- Introduce the organization
- Outline the the issues involved in the case
- Document the Strategic Communication Tactics used in the case.
- Offer perspective on the behaviors in the case and its effect on stakeholders and society in general.
- Provide a conclusion
- Assignment Format: MS Word Document; APA format
Length: 10 -12 pages (Not including the Title or Reference Page)
Citations Required: Minimum 5 Scholarly or Professional References