Review this article link: https://www.wired.com/story/sonos-nick-millington-exclusive-interview/ Meet the Man Who’s Building Sonos’ Audio Internet Please write in Memo format Create a five-day social media schedule for Sonos/Millington following the model in Figue 7.4 Consider how many posts should focus on their new products Sonos One and Sonos Beam, and how many should support Milington’s/Sonos’ other goals and other products. Be sure to include topics for the tweets, FB posts, and blog. What persuasive techniques can Milington/Sonos use on any three social media platforms to interest people to buy their products? Consider the Fogg model of persuasion motivation, triggers, and ability. Also consider Cialdini’s concepts of scarcity, social proof, liking, reciprocity, and consistency. What web-based content could Milington/Sonos link to? What Twitter hashtag should Milington use? Propose at least one tweet that Milington could use. Get to know our target market Create a draft of topics we can use for the Social Media How do we persuade them into purchasing our products? How do wee keep them loyal to us? Integrate any web-based content could be linked to Sonos Draft Hashtags we can use You may incorporate additional information. However, ensure that your information sources are credible, authoritative, recent/current, and relevant. Sources may include both general background sources as well as specialized sources. Special-interest sources and popular literature are acknowledged as such if they are cited. All web sites utilized are authoritative. Academic peer-reviewed journal articles or scholarly books are most appropriate. A consistent citation style is used in both text and bibliography. Reminder: Underline your topic sentence for only each ensuing paragraph, after the introduction. Remember to have the appropriate memo heading format and to conclude your memorandum by using a feedback protocol.
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