For Each Question One Paragraph
- Chapter 7
- Marketing Research. Small businesses have fewer resources available for conducting marketing research, but this should not stop them from doing it. Discuss some ways a company can conduct effective market research with limited resources.
2. Chapter 10
- Income Statement. Why is an income statement important for a small business owner to understand? How can it help to manage the business?
3. Chapter 20
- Human Resources. In what ways is the workforce becoming more diverse, and how do these changes affect recruitment by small companies? Diverse Workforce Requires Balanced HR Leadership. The human resources department is often called upon to lead the way when companies commit to managing or valuing diversity.