2. Trace any changes in strategy that you can identify over time. Determine whether the strategic changes are as a result of deliberate or emergent strategies. 3. Are any changes taking place in the macro environment that might have an impact, positive or negative, in the industry in which your company is based? If so, what are these?
4. Apply the five forces model to the industry in which your company is based. What does this model tell you about the nature of competition in the industry?
5. Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across the strategic groups? 6. How dynamic is the industry in which your company is based? Is there any evidence that innovation is reshaping competition or has done so in the recent pas
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